Press Release Submitted by SSI
Scuba Schools International (SSI) and Mares have partnered up with the female-led diving team Edges of Earth Expedition. Together, they are amplifying ocean action and highlighting progress in marine conservation worldwide.
Scuba Schools International (SSI), the world’s largest professional business-based training agency for scuba diving, is proud to announce its groundbreaking partnership with the Edges of Earth Expedition, an inspiring venture led by a female diving team.
This collaboration also involves Mares, a renowned name in innovative dive gear, and marks a significant step for SSI as it embarks on its inaugural brand ambassador program in its 50-year history.
The Edges of Earth Expedition is a two-year journey to over 50 remote dive sites across the globe—spearheaded by Andi Cross, an accomplished SSI Divemaster.
The team, consisting of highly certified scuba divers, freedivers, and wilderness guides, will engage with local experts including scientists, conservationists, dive centers, community leaders, and more. All of whom are dedicated to preserving and restoring the ocean’s delicate ecosystems.
In the face of the alarming consequences of ocean warming, the expedition’s primary mission is to shed light on the positive efforts and progress being made to protect marine environments.
Through a dedicated online presence across SSI, Mares, and the Edges of Earth’s digital platforms, the team will share the untold stories of those who are championing ocean conservation.
By showcasing these inspiring narratives, they aim to inspire individuals, especially the next generation, to take proactive steps towards safeguarding our oceans.
Jenny Luksch, Social Media Manager at SSI, expressed her excitement about the partnership, stating:
“We’re thrilled to welcome the Edges of Earth team as SSI’s first-ever brand ambassadors. This collaboration reflects our commitment to promoting diving as well as environmental awareness. By amplifying positive ocean impact stories, we aspire to motivate more people to join the diving community and become advocates for ocean conservation.”
Mares, a leading international manufacturer of diving equipment, is equally enthusiastic about the partnership’s potential to amplify positive change. Marcel Steinmeier, Head of Marketing at Mares, stated:
“Mares is dedicated to enhancing the diving experience and contributing to environmental conservation. We welcome the Edges of Earth Expedition team to our community and salute their efforts in service to our oceans.”
SSI’s Blue Oceans initiative, focused on environmental conservation, perfectly fits the Edges of Earth Expedition mission. By supporting this partnership, SSI aims to foster a deeper understanding of the importance of ocean protection and sustainable diving practices.
About Scuba Schools International (SSI)
Scuba Schools International (SSI) is a professional business-based training agency, boasting 3,500+ Training Centers and over 100,000 SSI Professionals across 150+ countries. With a legacy of over 50 years, SSI has consistently delivered top-tier training programs and materials for various diving categories.
From Recreational Scuba and Extended Range, to Freediving, Mermaid, Swim, and Lifeguard programs, there is something for every interest and experience level. Available in over 40 languages, SSI empowers individuals worldwide to explore the underwater realm.
SSI’s Blue Oceans initiative aligns perfectly with the goals of the Edges of Earth Expedition, reflecting its dedication to promoting environmental awareness and advocating for sustainable diving practices.
Mares is a leading international manufacturer of diving equipment, known for its innovative products designed to enhance the diving experience. The company’s commitment to quality and excellence has made it a preferred choice for divers around the globe.
Mares supports the Blue Oceans movement. As part of their commitment to the project, they have been on a mission to reduce the use of plastic in their packaging, hoping in the near future to replace plastic completely.
Concrete measures have been taken, such as removing outer film coatings and implementing 100% eco-friendly mask boxes. Products are also provided in corn-based bags and reusable mesh bags made from bioplastic and woven R-PET (recycled plastic bottles otherwise destined for landfill).
But it doesn’t stop there. R-PET has also been implemented in product lines, such as the latest range of Mares-branded luggage. Core products such as wetsuits are now also being made using more eco-friendly practices.
The initial steps have been taken, and Mares also likes to share the values of the movement where possible with employees, collaborators and suppliers.
Since 2007, Mares—as part of the HEAD Group—has also been partnered with the charity Cool Earth. Cool Earth works directly with local communities and NGO’s around the world to help them protect their forests and halt the impact of deforestation on climate change.
About Edges of Earth.
Edges of Earth is an expedition team of five going to the most remote dive destinations on the planet to tell untold stories of ocean impact and positive progress. Led by Andi Cross, the team will venture to 50+ locations over two years, from the tropics to tundras.
Marla Tomorug (Creative Director & Lead Photographer), Adam Moore (Logistics, Equipment & Safety Lead), Maddy Wilson (Content Creator & Social Media Lead) and Jeff Wilson (Content Creator & Videography Lead) are highly certified scuba divers, freedivers and wilderness guides.
Kara De Los Reyes